The revolution has begun: farms are being planted, brands are being built, and retailers are generating revenue at an unprecedented rate. I’m not talking about the energy or tech industries – no, I’m referring to legalized cannabis, the most dominant growth industry I’ve ever seen in all my years of market research.

Grand View Research estimates that the legalized cannabis industry will increase to $146 billion by the year 2025. These billions of dollars aren’t all concentrated in the cultivation of the plant, though that is a vital part of the supply chain. But the chain would be broken without the other links: the processing, branding, marketing, packaging, distribution to the retail locations, and finally selling the product to the consumers.

The vast majority of retail traders miss out on the lion’s share of the gains because they jump on a trend after everybody else, and so they’re fighting over the scraps while the few smart investors are focusing on growth areas of the future. For the cannabis market, the high-growth market of the future is vertical integration: providing solutions from seed to sale, and everything in between.


That’s where the biggest profits will be made, and that’s the business model of Vancouver-based C21 Investments Inc. (CSE:CXXI). C21 is a collection of pioneers focused on forming compelling brands to unlock the social and financial power of cannabis.

These subsidiary brands make up a broad range of companies that excel in various respects in the legalized cannabis community: cultivation, yes, but also the processing, the marketing, the packaging and distribution as well as the point of sale – and the sales have been robust, with Nevada superstore Silver State Relief generating roughly $25 million top-line revenues per annum and growing.

And so, unlike the vast majority of companies in the cannabis space (which all start to look the same after a while), C21 Investments Inc. is an ecosystem of leading brands in strategic markets. This company is a true standout whose competitive moat is established and secured through successful brands in key U.S. states like Nevada and Oregon as well as internationally.

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    By focusing on consumer value creation through supply chain optimization, C21 is providing superlative manufacturing processes, brand equity, and highly efficient distribution and retail channels in North America and abroad – as well as lasting value for CXXI shareholders.

    If U.S. and global cannabis legalization is a revolution (which I believe it is), then C21 is a pioneer in that revolution. The company’s stated mission is to unlock the environmental, social and economic utility of cannabis by developing, producing, and delivering premium quality and high-performing cannabis brands and products internationally – and they’re already exceeding expectations and taking a sizable share of the market.

    Brands like Silver State Relief, Eco Firma Farms, and Phantom Farms are part of the C21 family: carefully hand-selected by CEO Robert Cheney to grow with the burgeoning American legalized cannabis market. Mr. Cheney is a legend in the business and is known as a brand builder par excellence, and CXXI stockholders have profited richly from C21’s suite of best-in-class cannabis acquisitions.

    Given the company’s ingenious vertical integration model and their first-mover status in cannabis-friendly regions, it’s more than fair to say that C21 will continue to be a pioneer in legalized cannabis – and that they’ll continue to benefit the customers, the shareholders, and the community.

    Best Regards,

    Tom Beck
    Research Partner,

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      Legal Notice:

      This work is based on SEC filings, current events, interviews, corporate press releases and what we’ve learned as financial journalists. It may contain errors and you shouldn’t make any investment decision based solely on what you read here. It’s your money and your responsibility. Wallace Hill Partners LTD, a Canadian company, which is owned by the same individuals as Portfolio Wealth Global, has been compensated three hundred thousand u.s. dollars, five hundred thousand canadian dollars and one million, right hundred thousand RSUs, directly by c21 investments, for a three year marketing agreement. The information herein is not intended to be personal legal or investment advice and may not be appropriate or applicable for all readers. If personal advice is needed, the services of a qualified legal, investment or tax professional should be sought.

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