Big pharma, Big Tobacco, and Big Junk Food are all suffering.
In the western world, individuals are becoming more and more aware that busy lifestyles are ruining families and causing elevated stress levels, and a slew of diseases are killing people decades before their natural deaths would have occurred.
Most demographics in the developed world work 6-9 hours a day using mostly brain power, instead of physical work.
The need to keep our brains stimulated is increasing tremendously, so the $5T wellness industry is now seeing a new segment arise – performance food.
This is the most under-the-radar sector, and it is in high-growth mode.
The KEY here is the combination of the wellness revolution with the real game-changer: Cannabis legalization.