U.S. E-COMMERCE OVERNIGHT SUCCESS: Pure Therapy, Pure Profits!
E-commerce is the biggest growth story of the past decade, though the rise of the cannabis market in North America might actually rival e-commerce in that regard. But is it possible to leverage the upside in both of these fast-tracked markets?
It is possible, and combining the best of both worlds is BevCanna Enterprises Inc. (CSE: BEV, OTCQB: BVNNF), the diversified health and wellness, beverage and natural products company completed its acquisition of direct-to-consumer e-commerce company Naturally Pure Therapy Products Corp.
What exactly is Pure Therapy? It’s an established direct to consumer e-commerce retailer selling of a diverse range of natural health products, including nutraceutical and hemp-based cannabidiol products throughout North America and western Europe. Pure Therapy’s extensive catalogue of formulations are proprietary and professionally crafted based on market demand and product quality.
Suffice it to say that Pure Therapy is truly a proven e-commerce brand and platform. With the business combination finalized, BevCanna intends to further expand this business vertical and products directly into the global health and wellness market, including the burgeoning U.S. CBD market.
What Pure Therapy brings to the table is an extensive list of over 23,000 customers acquired since the company’s inception. Impressively, the Pure Therapy brand achieved unaudited calendar-year 2019 gross revenues of CAD$4.8 million.
In the wake of the business combination, BevCanna anticipates strong growth over the next 12 months, achieved through new product integration, acceleration of revenue from the growth of the existing natural health product line, and leveraging the extensive e-commerce marketing expertise of the current Pure Therapy team.
John Campbell, BevCanna’s Chief Strategy Officer, is pleased to add Pure Therapy to his company’s already extensive product lineup.
“The Pure Therapy products will be an excellent addition to our portfolio, and we’ll be able to leverage the powerful direct sales platform to sell our own BevCanna hemp-based CBD beverages to a large and growing customer base. We see this as an excellent entry point into the burgeoning U.S. and the worldwide market,” Mr. Campbell elaborated.
And in a breaking press release, we’ve learned that Pure Therapy has already achieved record sales since its acquisition by BevCanna.
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Reportedly, the Pure Therapy e-commerce platform has continued its strong 2020 revenue growth into the first quarter of 2021, with extremely positive month-to-date revenues.
BevCanna’s goal with the Pure Therapy acquisition was to quickly build a strong recurring revenue stream, and that’s working out according to plan.
Pure Therapy reported a projected run rate of approximately CAD$7.68 million in revenues and positive EBITDA in 2021. Not only that, but the company has acquired 3,270 new active customers since its acquisition by BevCanna.
Pure Therapy will play a pivotal role in BevCanna unlocking even stronger revenues as BevCanna quickly gains market share – not just in U.S. e-commerce, but globally as well.
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